“After a rigorous process, we selected IGNITION to deliver us a brand that would represent Motivational Leadership.
From the beginning it was apparent that we’d made the right choice. They were warm, friendly and easy to work with and, through a series of creative exercises, they helped us firm up on our preferences and got us to ‘dig deep’ by asking searching questions about our business and our values.
We were presented with three initial options – all of which were beautifully worked up, so that we could see exactly what they would look like on different media (business cards, letterheads etc) and, although we would have been proud to have any of them, we chose the branding you see today. In fact we were so pleased with it that there was no need to modify anything.
Since the brand was created we have been able to seamlessly apply it to our website, newsletters and promotional literature. Why has it been so easy? Simply because the brand guidelines they provided have made it so.”
Lynne Bell – Motivational Leadership