Can sustainability look good and be good for business?
The battle to get large company clients interested in sustainability is basically over. They’re talking about it, at the very least, or else they’re forming and exercising environmental and social impact policies. Sustainability is on the strategic agenda to stay. But other debates remain, including how to convince clients that sustainable can also be beautiful and, at the same time, make good business sense. Closer to home, we all still work in an industry that’s a long way from being a credible flag-flyer for sustainability. Where does the onus for change lie? With clients, exhibition organisers and regulating bodies? With designers and suppliers? Or with the rules laid down by the owners of exhibition premises?