Roche
Design expertise and precision project management.
Roche Molecular Diagnostics develops, manufactures and supplies a wide array of innovative medical diagnostic products, tests, platforms and technologies. Having previously managed events and exhibitions in-house, we were approached to provide design expertise to deliver clean, high-impact exhibition stands and event project management.
Specifications
Exhibit Global Molecular Diagnostics Exhibition and Event Programmes
Country Global
Industry Healthcare
Stand Size 18sqm - 200sqm
9
Countries
10+
Exhibitions
14
Meetings & Symposia
Taking a design-heavy approach across spatial and graphic, we have worked to bring Roche’s profile to life across their calendar of global events and exhibitions. This includes working across multiple practice area and sub-brands.
Building on our existing partnership, we recently designed and delivered a stand-out exhibition at the 2018 International Congress of the ISBT that engaged an audience of over 3,000 delegates with Roche’s global blood-screening success stories.
A key objective was to maintain audience engagement on the stand. Prioritising interactivity, we introduced a selfie wall, a space for delegates to mark where they were from and hosted an art battle at the Opening Ceremony. The art battle saw four artists compete to depict each geography and for the remainder of the show, delegates voted for their favourite, with over 400 votes submitted.
“It has been a pleasure partnering with the Ignition team who have delivered a unique booth concept under very challenging timelines. No wild ideas seemed impossible to implement and l was stunned by the quick responsiveness and professionalism. It feels like a great match to work with a team that is creative and open to new ideas.”
