Hannah Jardine’s top 5 key take outs from IMCAS 2023
IMCAS 2023
IMCAS is the world leading congress in dermatology, plastic surgery and aesthetic science.
Ignition’s Sustainability & Development Director, Hannah Jardine, visited IMCAS World Congress in Paris and shared her Top 5 take outs across creativity, engagement, brand experience, popularity and theatre.
1. Bioxis
Why? - Creativity
This stand featured a beautiful attractor element – delegates could come and choose a pot of coloured sand and then scatter sand in the corresponding space on the mosaic, according to the number on the bottom of the pot. A GoPro was filming the process. As the congress went on it was great, as you were walking past, to check in on the progress of the mosaic. A good way to encourge delegates back onto the stand time and time again.
Bioxis have created biomaterial scaffolds that help regenerate tissues and this attractor represented this, visually, in a very creative way.
2. Neauvia
Why? - Innovative Engagement
Neauvia, with their recognisable red banding, created an inspiring stand, focusing on smart combination therapy with Neauvia Cosmeceuticals, one of Neauvia’s many ranges.
Neauvia Aesthetic Cosmeceuticals provide solutions with scientifically proven efficacy, to complete the action of aesthetic treatments.
This stand offered a make-over station, as well as the booking system to visit the Neauvia SCT Room, a unique immersive experience.
3. Merz
Why? Brand Experience
Merz Aesthetic had a fun caricature attractor on the stand, which drew in a steady queue of delegates, including yours truly!
The caricaturist created pictures of delegates, emphasising their features. (Not sure my caricature resembles an exaggerated version of me but I’ll let you be the judge :-)
Email addresses were obtained, and the resulting picture was then both printed as well as emailed to delegates.
Merz specialises in fillers and non-surgical skin lifting.
4. Fidia
Why? Locally Themed and Popularity
Fidia had a great photo opportunity on their stand, with the local Eiffel Tower. This was very popular. The Fidia logo was also incorporated into the shot.
You could have a digital print-out, from a static camera built into the stand, but many were taking selfies with their own cameras.
There were also 2 other backgrounds available, one of which was the Colosseum in Rome (as Fidia is an Italian company), but the Parisian one was the most popular.
Fidia are one of the leading global players in the manufacture of hyaluronic acid-based products.
5. BioScience
Why? Theatrical way of providing refreshments
BioScience was offering frozen refreshments on the stand, which was very popular, drawing in the crowds to watch the whole theatrical performance.
BioScience is a German company, pioneering in Hydrolic Acid fillers, whose mission is to raise awareness of their innovation and safety.
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