Galderma
Empowering Individuality - a design to stand out, not fit in.
Galderma tasked us with bringing their ‘Empowering Individuality’ campaign to life and promote their new global portfolio campaign at IMCAS. They wanted a highly visible booth that is distinctly different and ‘broke the mould’ in terms of designs previously seen at the show.
Specifications
Event UK & Europe Exhibition programmes
Country France
Industry Health & Beauty
Stand Size 166sqm
The design needed to incorporate relevant experiences to attract people to their booth and allow them to interact with their products in a meaningful way.
The booth’s aesthetics were to be premium, chic and glamorous to create a wow factor and to deliver impact. To help bring their messages to life, Galderma’s booth needed to embrace digital technology and allow for flexibility with content shown during the show.
Our aim was to create a booth design and experience to set the tone for Galderma’s new era and impress visitors and the industry alike.
2,600
Approx. drinks served per day
1,600
Photos taken in the photobooth per day
To bring the Empowering Individuality philosophy to life, we created an open plan layout with a central feature using premium and glamorous textures showcasing the Galderma aesthetics portfolio at the heart of the space.
The booth included a hospitality area, portfolio experiences, meet the expert area, an innovation space and brand specific demo areas. It also included a medical corner to host talks, and casual conversation seating areas.
A professional photographer captured visitors to the campaign photobooth, a refreshingly different approach to all the selfie stations at IMCAS. People were able to sign their own name on the glass, then step behind into an enclosed photo area to have their picture taken.
Display units placed within the innovation area allowed visitors to interact with a variety of Galderma developed interactive tools including an augmented reality face app so that participants could visualise the effectiveness of the products on their own face. Following Galderma’s ‘no paper’ approach, screens were installed to showcase Galderma’s digital library, allowing participants to select and email relevant content to themselves.
“We took a risk selecting Ignition as our new design partner as we had never worked with them previously. We really wanted to trust them as the design was beautiful – and we were right to do so. All comments from around Galderma and beyond have been very positive. We have received a lot of congratulations. High quality of materials, and services were expected and delivered.”
