National Bank
Creating a Virtual Women’s Leadership Forum to celebrate diversity and resourcefulness.
We created an innovative virtual Women’s Leadership Forum to allow a diverse group of women to share their stories, experiences and advice. The tour featured a virtual “landing” in downtown Indianapolis, transporting attendees into an imaginary virtual bank building with a recorded greeting from the CEO.
Attendees explored the virtual tour prior to joining the General Session. Within the virtual lobby the tour showcased photos and descriptions of Indianapolis landmarks relevant to women’s history in the city.
Ignition hosted the virtual tour and the live meeting with streaming videos and multiple presenters.
The tour provided live interactive chat for attendees to connect throughout the event. A general session featured live and pre-recorded presentations with live Q&A. Webcast kits were sent to each live presenter in advance to enhance their online presence during the event.
Specifications
Event Virtual Women’s Leadership Forum
Country US
Industry Financial Services
Participants 108
108
Unique users explored the virtual tour.
45
Participated in virtual group mosaic creation.
03h36
Total average time in Tour.
0.3%
Bounce rate.
“The virtual tour is incredibly beautiful! Who knew a virtual conference could be this beautiful!? Congrats on all the amazing work done to pivot to the virtual platform!
-
“I’m still on Cloud 9 from yesterday’s event. Thank you for everything you did to help create such a special experience for the women in our company.”