Pfizer
An annual leadership meeting experience like never before.
Emerging from a two-year hiatus, Pfizer’s annual leadership meeting was an event where they shared their 2025 Vision for EMEA.
They were looking for support in providing an engaging out-of-the-ordinary experience that stands out from the usual webinars and counteracted Zoom fatigue from a year’s worth of lockdown, where they could educate and inform their leaders.
Specifications
Event Annual Leadership Meeting - 2025 Vision
Country EMEA
Industry Pharmaceutical
Participants 500+
“Ignition was a great partner and we had an excellent collaboration since the very definition of our requirements all the way through project execution, event management and post event follow-up.
We had a level of co-operation which was trust-based, friendly, tireless and impeccable in the outcome. Not only was this true for the internal team working side by side with the Ignition Team, but also for the event guests who were utterly surprised with the level of professionalism and care for the detail.”
Challenge
It was time to break the norm and provide something that was different from what they had become accustomed to - it was clear that people were looking for more than just another webinar.
Our aim was to create an experience that over-delivered, something that provided more information and resources… something that allowed people to connect with the content on a personal level.
Solution
We incorporated Pfizer’s existing vendor’s technology that covered the webinar element and then provided strategic direction on how the content was to be consumed over three days.
We created a layer of personalised interactivity that contextualised the key themes, implementing an area for leaders to recount their own personal experiences with the key themes, grounding the content with a human touch.
Features
Event management
Pre-event engagement
Assistance with content development and event personalisation
Scripts/support materials
Speaker prep/coaching
Video production and streaming
Animation
Event branding
Web platform that centered around user generated content
User profiling against key content themes
9.75/10
Client event scoring criteria
21.5
Average sessions attended
36mins
Average session duration
Result
Users were able to pick and choose joining sessions; the high average attendance combined with the average number of sessions culminated in it being one of our most successful events in terms of our scoring criteria (9.75/10).
“It was really one of the best conferences I’ve attended in 3 different pharma companies”
“Well organized, great platform, excellent presentations/talks”
“User-friendly + interactive platform. Easy navigation. Great content: concise, clear, diverse & informative. Great format: perfect session timings and breaks”
“Letting Ignition take the lead at times with the most creative elements of the event was certainly one of the key success factors, and the feedback received from our delegates speaks volumes.
I couldn’t be prouder of what we achieved and happier of this work experience, and I really hope to have another chance to collaborate with Ignition again in the very near future… couldn’t recommend them more!”